The way people do business—especially business promotion—in the 21st century has changed by orders of magnitude over the way it was done on the 20th. Where before, people paid money for TV, radio and print ads and hoped for the best in terms of results, today’s marketing can give exact, detailed data and metrics about how effective marketing is. It’s one of the reasons why digital marketing has exploded in importance for businesses. If you’re thinking of expanding your digital marketing, here are four essential tips to get started.
No Business Is Too Small To Have A Website
An astounding 45% of small businesses in America still don’t have a website. While it’s true that for a small business, word of mouth is important, digital word of mouth is a critical part of that process. A website is not just a box you check off on a list so you can tell people you have it. For many modern businesses, the website has become the equivalent of the business card. If you don’t have it, it’s difficult to believe in your legitimacy or seriousness as a business.
Take the time to create a website that explains who you are, what your business is, and what product or services you offer. This is the best way to quickly get people up to speed on what you’re about and can even be a digital storefront if you’re willing to mail off products.
Don’t Do Everything
Digital marketing is good, but too much digital marketing can hurt you. While it’s true that websites are essential, and there’s something to be said for maintaining a blog, you don’t have to sign up for every single social media platform currently live. You don’t need to focus on updating your blog with new content multiple times a day.
Smaller businesses should spend more time doing fewer things effectively, not spreading resources too thin, trying to do everything. In the same way that your funds are limited, so is your time, so pick your digital marketing wisely.
Pick The Right Social Media
In keeping with not taking on too many social media channels, knowing your audience, and knowing which social media they are on is a good idea. If your target audience is the older boomer crowd, for example, then focus on Facebook. If you want Generation X, try Twitter. If you want the group under 30, go for Instagram. Your audience is found in specific “digital territories,” so go where they are.
Email Still Works
Never underestimate the power of email marketing. The inbox of a specific individual is still powerful. When people get promotional material in it, they will often take a glance. Email can be used to notify your regular customers of promotions, or it can even change people’s minds if they put something in a digital cart, but then didn’t commit to a purchase.
If you want to know more about how you can effectively market yourself digitally, we can help. Just contact Stradigi, and we can find more ways for you to increase your digital marketing footprint and grow your business.