Businesses, specifically smaller, more local businesses, are trending towards digital platforms for the primary way to generate awareness, leads and/or sales. It can range from something as simple as a one-person operation selling home-baked goodies on random Facebook groups catering to users in their area, to B2B-based small or medium enterprises offering an array of services to fellow local businesses through their website. The digital sphere is a market through which a ton of potential can be tapped, and having the right digital marketing strategy tailormade for your business can often make or break your success and growth. Here are a few reasons as to why your business could get a boost by leveraging digital marketing.
You’re able to roll out digital marketing strategies much quicker than you would a traditional strategy. Say you’re about to run a promotion for the weekend that gives customers sizable discounts. When going digital, you’re usually no more than a few clicks away from getting a marketing campaign up to drive awareness and interest in your sale, making it a suitable plan of attack for occasions like these that require you to act fast.
Rolling out a print advertising campaign, depending on how broad your preferred reach is, can cost you a pretty penny. A magazine ad, for example, can cost you anywhere between $500 and $500,000 depending on how huge the publication is, with the upper number reserved for the big-ticket magazines that run nationwide coverage. A digital marketing campaign is a cost-efficient alternative that provides you with ample virtual ad space spanning a variety of devices ranging from computers to mobile phones, to tablets and even smart TV screens. Running a display campaign on Google Ads, for example, can generate significant amounts of awareness for cheap. The average CPM (cost-per-mille, or cost per thousand impressions) for a Google Ads display campaign can go as low as $3 depending on the industry and location and may be perfect for a small business trying to get their name out there.
The amount of control you can theoretically have with the targeting of a digital marketing campaign can almost be overwhelming with how in-depth it can be. For example, you could optimize the content of your website to push specific key phrases to help make your website more prominent on searches for these phrases or terms with an SEO strategy.
A pay-per-click (PPC) campaign platform like Google Ads affords you lots of targeting options, from something like restricting your ads from showing up to specific countries, cities, and suburbs, to incorporating age, gender, and household income demographic groups. Pre-built audiences that feature users exhibiting interest on specific products or service categories can be used to narrow your targeting even further to users that have been pinpointed as being part of this target market. There’s a whole host of things you can do to refine your targeting to find the perfect audience to reach out to.
These are only some of the benefits that a good digital marketing strategy can provide you. Now, if you’re a total newbie to the realm of digital marketing, it’s likely that you’ll need professional help from an agency that knows its stuff, which is where Stradigi comes in. Reach out to Stradigi today, and let them help you grow your business.