The advance of modern technology, having a website or run some nontargeted ad campaign.
Today’s business owner needs digital marketing to compete. The customers are online. This is where they search for products, this is where they shop and this is where they want you to reach them. The greatest benefit of digital marketing lies in the fact that you can get instant results, analyze data and make the changes needed to reduce wasted revenues. Here are five reasons to invest in digital marketing:
Target People Where They Spend Their Time And Money:
Did you know that 97% of Americans under the age of 65 are on social media at least once a month? 22% of the world’s population has a Facebook account. The average adult spends more than two hours daily on social media and for teens, it averages nine hours. 48% of adults report that their last purchase online was because of a Facebook advertisement. Social media is just one of the aspects of digital marketing.
Small Businesses Have The Same Opportunities As Large Corporations:
We have seen it happening all over America. A large national chain moves into town and within a year most local small shops have folded. Starbucks set up shop and mom and dad’s coffee and pie shop closes down. The online equivalent would be Amazon. With proper assistance, digital marketing allows the small business owner to be able to hold a top-ranking position.
You Have Control To Narrow Your Target Market:
When you choose to run an ad in a magazine, you are targeting because you know the people you want to target, reads that magazine. You have the option over the size of the ad, the message, and the placement. Your ad will reach every person that purchases that magazine. Thing is, how many of those people are looking to buy what you are advertising? Digital marketing is able to narrow down large demographics to very targeted groups and then a specific person. That person wants to buy what you are selling.
Advanced Analytics To Ensure You Are Spending Your Budget Effectively:
With traditional advertising you rely on the best time, the area targeted and the only way you know you have reached your market if your sales go up, or you have met your marketing goal. With digital marketing you will know the following:
- If the customer liked the ad
- If they shared it with a friend
- It led to a sale later on
- Who is watching your ad
- What they are like
- What search terms do they use to find you
This is just some of the information you can track with free analytical software that allows you to focus your costs and efforts where you will see the greatest return.
The Best Return Of Investment (ROI):
The most important aspect of digital marketing is that you can get instant results, analyze the data and make changes quickly to reduce any lost revenue. Digital marketing has the highest ROI with a 3800% return! That is $38 for every ad dollar you spend. As a small business owner, you know that every dollar you spend is important and you have to stretch every ad dollar to build and grow your business.
It becomes very clear that modern small businesses need digital marketing to compete. Your customers are online, this is where you need to be. At Stradigi we can help. Our digital marketing experts will work with you to design a digital marketing strategy that helps you grow your business.