Staying on top of marketing in 2020 means staying on top of the latest marketing trends. To fall behind in digital marketing means to allow your competition to get ahead, which will have you playing catch-up throughout 2020 and beyond. Each year sees its own unique marketing trends, and it’s never too early to prepare for what you’re going to see this year. Perhaps you’ve already set up your digital marketing strategy for this year, but if you haven’t taken advantage of these latest trends, you may find yourself amending this strategy to include bringing your business marketing into the new year.
The biggest digital marketing trends of 2020 work for all types of brands, businesses, and services. These are the trends you’re going to see being utilized by big businesses and the little guys alike. Adopting these digital marketing trends for yourself will ensure you don’t get left in the dust.
Breaking Down The Top Trends For 2020
There are a few trends that can’t be ignored in 2020, and we have just what you need to stay on top. Breaking down these top trends of 2020 includes:
- Going predictive – In today’s modern world, you can actually determine what your customer wants or needs before they even realize it. Using all of the analytics tools we have at our disposal today, predictive marketing stays not just ahead of the competition, but ahead of the customers themselves. Predictive marketing will take all of your unstructured interactions and how your audiences are spending their time online, and it uses this information to determine the type of content they’re likeliest to consume. Going predictive takes a lot of the guesswork out of reaching your audiences, and ensures they’ll never be bored with the content you produce.
- Shoppable posting – What could be easier than seeing a product you like on social media, clicking on that ad, and buying just the product you were interested in? Shoppable posting is slated to be a massive trend in 2020, and one that shouldn’t be ignored. According to Instagram statistics, of their nearly 1 billion active daily users worldwide, 90% follow shoppable brands. Audiences are looking to shop when they go on social media, and shoppable posting just makes it that much easier for them to do so.
- Interactive email content – Email marketing is a classic, and it’s one of the first digital marketing components many businesses focus on. In 2020, email marketing is getting less plain and more interactive, and it’s this interactivity that customers are begging for. Animated call-to-action buttons, quizzes, surveys, and the ability to add to a calendar in one-click are just a few ways you can make your emails a bit more interactive.
Bringing Your Business Into The 2020’s
Staying on top of these latest trends will ensure you continue to progress your business throughout the years. If you’re interested in learning more about the latest digital marketing trends of the new year or years beyond, contact us at Stradigi today.