Digital Marketing 101 What Every Business Owner Should Know

Digital Marketing 101 What Every Business Owner Should Know

Technology has influenced the way we live. It has provided a convenient way for people to perform their tasks. We are now experiencing the effects of the so-called digital revolution, and they are bound to stay.

The world of marketing is not exempt from the changes that technology brought. It has opened a new medium to communicate to clients businesses’ goods and services. Through the years, various trends have emerged and changed the game. Nowadays, this form of media has become an integral part of a business. 

What is digital marketing?

Digital marketing, which is also known as online marketing, refers to the type of marketing that people do through online media channels. It can help shape the behavior of consumers. Most consumers are connected to the Internet for a long time. Thus, there is a high probability that they get exposed to brand messages through this platform.

Major types of online marketing

  • Content Marketing
  • Search Engine Optimization (SEO)
  • Search Engine Marketing (SEM)
  • Social Media Marketing (SMM)
  • Pay-Per-Click Advertising (PPC)
  • Affiliate Marketing
  • Email Marketing
  • Instant Messaging Marketing

How can it help your business?

  • Online marketing puts your name on the map in a figurative sense. Knowing where to advertise and how you can get consumers to notice you will help bring leads. Make your website noticeable and put the name of your business out there. It is also essential to keep your information updated.
  • One advantage of using digital marketing is it helps you get ahead of the competition. Most businesses, if not all, aim to reach as many people as they can. Marketing through this platform will help you reach your goal.
  • This type of marketing is cheaper. Advertising through print, television, and radio can lead to a lot of expenses for a company. Online marketing provides an alternative method. Through this, you can reach more people and save money.
  • It allows you to track progress. Analytics reports can help you find out how your marketing strategy is doing. Unlike traditional methods, digital marketing lets you go through the report to see how effective your campaign is.
  • The majority of people have smartphones. You can format online marketing to penetrate the market. Having a digital presence allows you to reach these mobile users.
  • Getting the message of your company out is easier than ever. You can use various channels to build brand recognition. Be consistent with your brand’s voice and style to ensure better recall. Online marketing can help you bring the story of your brand to more people. Since it is accessible, it will be easy for people to learn more about your company.
  • Another advantage of using digital marketing is it allows businesses to communicate and reach out to their customers. Thus, they can develop consumer trust. Engagement online can also give you an idea of how consumers view your brand.

Contact Stradigi now and find out how to use digital marketing to help boost your business growth.